Opening Remarks In today’s rapidly changing corporate environment, staying ahead of the competition is essential. Competitive analysis has traditionally been a core approach for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has trans

    Opening Remarks In today’s fast-paced corporate environment, maintaining an edge of the rivals is crucial. Competitive analysis has traditionally been a key approach for gaining a competitive advantage, but the emergence of AI technology has revolutionized this field

    Overview Social media marketing has evolved significantly in the last few years, shaped by changes in technology, user behavior, and business needs. A major transformation in the marketing landscape is the rise of AI technologies. AI’s potential to revolutionize social m